.svg){kind=small}
Today's the day. AAON just introduced The Aaon Group as our new enterprise identity, and we wanted you to hear it straight from us first.
Here's the short version: nothing about how you sell, who you sell to, or who you work with is changing. Same AAON. Same BASX. Same teams, same products, same relationships you've built.
The Aaon Group is the new identity that sits above AAON and BASX, giving our business a clearer structure and a stronger foundation for what's next.
Why It Matters:
Our previous parent company shared a name and identity with one of our own brands, and as we've scaled, that's created real confusion for customers, investors, and reps like you. The Aaon Group fixes that. It draws a clean line between the enterprise and the brands you already know and sell, with nothing lost in the process.
What’s Changing
-
How we look. Both AAON and BASX have always reported under a parent company, but that parent had no defined brand identity of its own. Now it does. The Aaon Group brings both brands together under one name, while keeping each fully distinct.
What's NOT Changing:
-
Operating segments, leadership team, financial reporting, and NASDAQ ticker
-
Products, services, and customer relationships
-
Points of contact and customer-facing teams
-
Pricing, programs, and how you do business with us today
Want to know why our new logo is our new logo? This video walks through what inspired the logo, the thinking behind its design, and how it reflects where we're headed.
We're proud of where this company has been and even more excited about where The Aaon Group is taking us. Thanks for being part of it.
Read the Full Press Release Here
Follow us on social! LinkedIn, Youtube
Onward,
The Aaon Group
